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Many entrepreneurs would agree that one of the biggest challenges of running a business, no matter the size, is increasing brand awareness and visibility. In this era, consumers spend most of their time searching for informatio...

Organic traffic happens every time internet users click on a link that brings them to your website after typing a query on a search engine. In contrast, paid traffic occurs when users click on an advertisement that a company pa...

SEO, or search engine optimization, is a digital marketing strategy where you use different methods to optimize your web pages and boost their ranking in search engine results pages (SERPs).  In an SEO campaign, the endgame is ...

Writing excellent content that can help your site stand out amidst a multitude of similar websites. With around 400 million active websites worldwide, and with new ones going live at any given moment, being able to provide valu...

A backlink, also known as an inbound link or external link, is a link that leads from one site to another. It’s created when one website links to another and is considered one of the most important ranking factors in search eng...

Unlike its standard counterpart, local SEO puts emphasis on optimizing businesses to make them more visible locally, thus enabling them to connect with and offer their services to their immediate community.   When utilized prop...

Search engine optimization (SEO) refers to the techniques you use to make your website rank higher in search engine result pages without using paid ads. This doesn't only increase your readership, but it also widens brand aware...

With the changing trends in how searches are conducted, it’s now more important for local business owners to focus on establishing a solid online presence. No longer are business owners solely relying on their physical presence...

People primarily use search engines—Google, YouTube, Bing, or Yahoo —to find answers to their questions. Search engine optimization (SEO) is a type of web marketing strategy that improves your website's design and content to ma...

Local Search Engine Optimization (SEO) can be a powerful tool that small businesses can make the most out of to target their most viable customers and establish a local following.  What is Local SEO and Why is It Important?  ...

For any online business, ranking high on search engine results page (SERP) is essential to connecting with potential customers. Having a high rank on Google’s search results pages, particularly, is important, as 63% of the sear...

Visibility is important for any business, and if you’re trying to strengthen your company’s online presence and to drive visitors to your website, you need a strong SEO strategy.    SEO, or Search Engine Optimization, is a set ...

If you are new to running a website or an online business, you probably aren't too familiar with search engine optimization (SEO) and how important it is for your site to rank high on the search engine results page (SERP). You ...

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