Why A Contractor Should Prioritize Their SEO Strategy
Gone are the days when customers would flip through local directories or ad pages to find what they need. Nowadays, customers turn to the Internet and browse through the websites of local businesses and services to find a reputable brand.
As a contractor, you need to steer traffic to your website to build your customer base and reach prospective clients. SEO is a crucial tool in helping you do just that and your contractor business will have a hard time surviving without SEO. In this article, we will help you understand SEO more and guide you on your SEO efforts.
What Is SEO?
For many people, their relationship with a business begins when they type in a query in a search engine’s search bar. With the variety of brands and businesses available online, it’s not enough to simply appear in the search results. For your website to gain more attention, it needs to be one of the top results.
SEO, or search engine optimization, refers to a set of techniques you can utilize to make your website rank as high as it possibly can on the search engine results pages (SERPs). Your ranking on the SERPs can make or break the way your business reaches users across the web, which will have a major impact on your conversions.
How SEO Can Help Contractors
To give you a clearer picture of how SEO can benefit your contractor business, an online survey found that leads obtained through SEO have a close rate of 14.6%, as opposed to traditional methods that have a close rate of 1.7%.
This means that employing SEO tactics for your contractor business could lead to about seven times more conversions, which, as a business owner, is something you would want. Still not convinced? Here are some of the other benefits SEO could give your business.
1. Expands your business’s reach
Customers need to be able to find you first before you can close a sale. Search engine optimization boosts your online reach because it brings you to users who are looking for you online. A high ranking on the search engine ensures that you have a steady flow of visitors who are genuinely interested in what you have to offer.
2. Establishes your expertise and authority in your industry
Having a higher ranking on the search engine results pages will build customers’ trust in your business and improve your online reputation. As a contractor, you want to show potential customers that your services are a cut above the rest. By having a well-established website and online presence, you get a higher chance of reaching more customers and turning them into loyal patrons.
3. Boosts your business’s revenue
As mentioned, businesses are seven times more likely to close SEO leads. Remember, users who look for contractors online already have the intention of buying their products and services. More converted leads mean more revenue for your business, which will sustain your company and allow it to further grow and expand.
5. Increases your competitive advantage
Ranking high on the search engine results pages certainly gives you an edge over your competition, especially if you rank higher than them. Users online are more likely to click on the first search result they see, and it’s only when they don’t find what they’re looking for that they move on to the next. By employing SEO tactics for your contractor business, you can get ahead of your competition and cement yourself as the leading contractor in your area.
How Contractors Can Kick off Their SEO Strategy
SEO for contractors can produce amazing results. Whether you’re planning to develop your strategy in-house or outsource SEO services for your small business, you must have a working knowledge of the fundamentals of SEO and what you can do to boost your SEO efforts. Here are some of the things you can do to kick off your SEO strategy.
Conducting effective keyword research
To do this, you need to get inside your target audience’s head. What are they searching for? What, for them, is the most important quality for a contractor to have? How can your website address their pain points? By doing keyword research, you get a closer look at how your target audience thinks. Once that’s done, you can then sprinkle the best keywords into your website’s content to build your page’s relevance.
Making sure your website is user-friendly
Customers want their online experience to be as painless as possible. A user-friendly website is a website that loads fast and ensures that your customers have an easy time navigating your page. This encourages users to stay on your page for longer, which helps boost your SEO score.
Working with an SEO company
What better way for you to boost your SEO efforts than by leveraging the services of SEO experts? SEO companies are well-versed in all the latest techniques and tools required to elevate your online presence. They take the grunt work out of developing your brand’s SEO strategy and provide you with maximum results.
Get Started On SEO for Your Contractor Business
SEO takes time and effort. Keyword research, placing the keywords throughout your website’s content, and figuring out what you need to do to make your website more user-friendly and implementing those methods does not happen overnight.
You must put forth time and effort if you want to start wreaking the benefits of SEO. If it’s something you feel is to time consuming and you don’t understand it. That’s when you should turn to an SEO company. They can take the guesswork out of your SEO efforts and do it for you. SEO experts know what to do since they are well-versed in this subject and know what methods work. This way you can focus on running your business and not have to worry about doing SEO yourself.